I’m a concept-driven creative leader who believes the best ideas do more than generate executions. They give brands a direction, teams something to rally around, and businesses somewhere new to go.

At MRM, I lead creative across CarBravo and Cleveland Clinic, two complex brands operating in wildly different worlds. My work has ranged from helping build CarBravo through its early growth years to shaping Cleveland Clinic’s first national advertising and current global brand platform.

I like working upstream. Strategy, positioning, naming, messaging architecture, brand systems and the big question before anyone starts making things. Then I like figuring out how that thinking comes alive across campaigns, digital experiences, commerce, social, emerging technology and whatever else the idea demands.

And I still love making things.

I concept, write, art direct, build stories, experiment with AI and emerging tools, lead production and sell work. I’ve helped create Cannes-winning work, originated ideas recognized across the McCann global network and presented ambitious creative through everyone from day-to-day partners to executive leadership.

But I've learned that creative leadership isn't about having every idea. It’s about creating the conditions where the best idea can win. I lead with high standards, curiosity and trust. I make time for the people around me, open doors when I can and give talented creatives the support and ownership they need to become leaders themselves.

Make ambitious work. Build great people. Leave both the brand and the team stronger than you found them.

Outside of work, I’m a dad, husband, dog rescuer, gamer, golfer and enthusiastic participant in all sorts of nerdy things (with the latest being Dungeon Crawler Carl).