This global brand evolution is all about allowing the care, expertise, and hope Cleveland Clinic provides to come through in every piece of content we create across their global footprint. To do this, we fused warm, vibrant imagery focused on authentic human moments with bold, outlined typography — a visual system designed to let the care shine through, literally and figuratively.

I helped shape everything from early concepting to messaging strategy and matrixes, as well as leading the shoot, owning creative vision, art directing, building assets all while selling the work into stakeholders and executive leadership. The result is a fresh, emotionally resonant way for Cleveland Clinic to tell its story: one that puts people, not just patients, at the center.